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blog The Importance of Video Storytelling
‘Storytelling’ is a much-bandied word in marketing circles. Regardless of what sector we operate in or whether our business is B2B or B2C, we’re all ...
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blog The Ever Changing Trends of Social Media Marketing and the Role of Video
Now more than ever, video is helping to shape the marketing scene. Although video has been an option for a while now, today it should ...
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blog 5 Common Pitfalls of Video Production
Although video production is now a more affordable communication tool, the time and cost involved in creating successful quality videos mean that it’s vitally important ...
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blogknowledge hub What is an explainer video?
An explainer video is the ultimate ‘does what it says on the tin’. It provides a short concise explanation or demonstration of a product or ...
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blogknowledge hub 7 Key Elements For Effective Training Videos
Training videos are an extremely effective way of communicating key information to your employees; whether they’re part of a group training exercise or available online ...
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blog Key factors that make Great Product videos
With all the hype and talk about content marketing and its many success stories, is there still room for straightforward product or service promotional videos? You ...
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blog Video storyboarding and when we use it
A written script is essential for developing the structure for your video, and what you want to show and say. The story’s arc is described ...
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blogknowledge hub How to make a How-To video
We are always talking about how versatile the video medium is for targeting and communicating with specific audiences. Not all videos are made for promoting ...
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blogknowledge hub Getting aerial filming right
Aerial filming that includes scenes of landscapes, buildings, structures, machines, people and so forth, are all impressive ways of showing the scale of a business ...
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blog Do’s and Don’ts of Video Production
We all know how important video has become over the last few years. Online demand shows no sign of slowing, as people increasingly search for ...
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blog Who is your video for? Questions to ask
Without understanding who your video is for, production can lack focus and any objectives harder to meet.
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blogknowledge hub How to budget for your video production
How much will it cost to have your video produced? As increasingly more businesses realise how effective video content can be, and how their competitors ...
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