Sightline Video Production

The Importance of Video Storytelling

The Importance of Video Storytelling

‘Storytelling’ is a much-bandied word in marketing circles. Regardless of what sector we operate in or whether our business is B2B or B2C, we’re all told that storytelling is the key to conveying our brand message and communicating with our customers. Comms and Video Storytelling It’s true. Telling a story is a much more effective […]

The Ever Changing Trends of Social Media Marketing and the Role of Video

social media video trends

Now more than ever, video is helping to shape the marketing scene. Although video has been an option for a while now, today it should be considered a vital part of a content marketing strategy, and no company with an online presence should be without one. The use of video in social media has exploded […]

5 Common Pitfalls of Video Production

Video Production Pitfalls

Although video production is now a more affordable communication tool, the time and cost involved in creating successful quality videos mean that it’s vitally important to avoid any pitfalls. There are several that can trip you up. In fact, some of our clients have made these mistakes and, as a result, have beaten a path […]

What is an explainer video?


An explainer video is the ultimate ‘does what it says on the tin’. It provides a short concise explanation or demonstration of a product or service and its benefits to the customer. Generally around 90-seconds long (but a little longer won’t be frowned upon if the content is engaging) an explainer video is designed to […]

7 Key Elements For Effective Training Videos

Effective Training Videos

Training videos are an extremely effective way of communicating key information to your employees; whether they’re part of a group training exercise or available online on demand for one-to-one training. They can be a stand-alone tool or part of an integrated training module, such as for e-learning. Research shows that people retain the information from […]

Key factors that make Great Product videos

rug doctor product video

With all the hype and talk about content marketing and its many success stories, is there still room for straightforward product or service promotional videos? You bet your bottom dollar there is! After all, having raised brand awareness and nurtured your prospects with engaging and relevant digital content, they will still want to know what your […]

Video storyboarding and when we use it

Video Storyboard

A written script is essential for developing the structure for your video, and what you want to show and say. The story’s arc is described scene by scene with action notes, dialogue and voice-over, and details of how one scene moves into the next. It can be emailed back and forth between each person involved […]

How to make a How-To video

Dollis valley How To Video

We are always talking about how versatile the video medium is for targeting and communicating with specific audiences. Not all videos are made for promoting products and services, of course. Another good use of video is for explaining and demonstrating to your customers how to use your products, such as setting up and operating a […]

Getting aerial filming right

Drone Video Production

Aerial filming that includes scenes of landscapes, buildings, structures, machines, people and so forth, are all impressive ways of showing the scale of a business operation or focusing on a particular aspect. Advances in drone technology have made aerial filming an accessible and affordable option for business video. Before drones, the only way was through […]

Do’s and Don’ts of Video Production

video production clapboard

We all know how important video has become over the last few years. Online demand shows no sign of slowing, as people increasingly search for video content to entertain; to answer their questions; to show them how to do something; to verify an organisation’s claims; for eLearning; or to engage with a brand. As the […]