What is an explainer video?
An explainer video is the ultimate ‘does what it says on the tin’. It provides a short concise explanation or demonstration of a product or service and its benefits to the customer. Generally around 90-seconds long (but a little longer won’t be frowned upon if the content is engaging) an explainer video is designed to […]
7 Key Elements For Effective Training Videos
Training videos are an extremely effective way of communicating key information to your employees; whether they’re part of a group training exercise or available online on demand for one-to-one training. They can be a stand-alone tool or part of an integrated training module, such as for e-learning. Research shows that people retain the information from […]
How to make a How-To video
We are always talking about how versatile the video medium is for targeting and communicating with specific audiences. Not all videos are made for promoting products and services, of course. Another good use of video is for explaining and demonstrating to your customers how to use your products, such as setting up and operating a […]
Getting aerial filming right
Aerial filming that includes scenes of landscapes, buildings, structures, machines, people and so forth, are all impressive ways of showing the scale of a business operation or focusing on a particular aspect. Advances in drone technology have made aerial filming an accessible and affordable option for business video. Before drones, the only way was through […]
How to budget for your video production
How much will it cost to have your video produced? As increasingly more businesses realise how effective video content can be, and how their competitors are often using it to their advantage, the need to include video in their marketing budgets has become the norm. In the past, commissioning video was considered an expensive one-off […]