Opinions and advice from our team and the video production industry
Sightline offers the complete video production service: scripts, story boards filming, editing, subtitles, signing, language dubs.
Who is your target audience? This is the first question to ask yourself when you’re planning to produce your video. Without this information the video can lack focus and any objectives for the video production will be harder to meet. I find it quite surprising how many people haven’t given this question any serious thought. Instead, they may have quite clear ideas of what they want the video to achieve, but no real clarity on who it’s targeted at. […]
Now more than ever, video is helping to shape the marketing scene. Although video has been an option for a while now, today it should be considered a vital part of a content marketing strategy, [...]