Opinions and advice from our team and the video production industry

Sightline offers the complete video production service: scripts, story boards filming, editing, subtitles, signing, language dubs.

  • Guide to writing a video production brief

Writing Your Video Brief: Step-by-Step

Turning your video ideas into reality starts with a production brief. An experienced video producer will handle every aspect of the creative and technical process - the filming, editing, all the bells and whistles [...]

How To Budget For Your Video

How much will it cost to have your video produced? As increasingly more businesses realise how effective video content can be, and how their competitors are often using it to their advantage, the need to [...]

  • Story Telling

The Importance of Storytelling

‘Storytelling’ is a much bandied about word in marketing circles. Regardless of what sector we operate in or whether our business is B2B or B2C, we’re all told that storytelling is the key to conveying our brand message and communicating with our customers. […]

  • Delivering to your target audience

Who Is Your Video For? Questions to Ask when Planning.

Who is your target audience? This is the first question to ask yourself when you’re planning to produce your video. Without this information the video can lack focus and any objectives for the video production will be harder to meet. I find it quite surprising how many people haven’t given this question any serious thought. Instead, they may have quite clear ideas of what they want the video to achieve, but no real clarity on who it’s targeted at. […]

The Ever Changing Trends of Social Media Marketing and the Role of Video

Now more than ever, video is helping to shape the marketing scene. Although video has been an option for a while now, today it should be considered a vital part of a content marketing strategy, [...]

Let Video be the Guide

In our blogs we often talk about how flexible and versatile the video medium is for effectively communicating with specific audiences. And not all videos are about promoting products and services. There is a [...]

5 Common Pitfalls of Video Production

Although video production is now a more affordable communication tool, the time and cost involved in creating successful quality videos means that it’s vitally important to avoid any pitfalls. There are several that can trip [...]

  • Blog Image Explainer Videos Explained

Explainer videos – explained

An explainer video is the ultimate 'does what it says on the tin'.  It provides a short concise explanation or demonstration of a product or service and its benefits to the customer. Generally around 90-seconds [...]

  • Drone for aerial work

Getting aerial filming right

Aerial filming that includes scenes of landscapes, buildings, structures, machines, people and so forth, are all impressive ways of showing the scale of a business operation or focusing on a particular aspect. Advances in drone [...]

  • Rug Doctor How To Videos

Key Factors That Make Great Product Videos

With all the hype and talk about content marketing and its many success stories, is there still room for the straightforward product or service promotional video? You bet your bottom dollar there is! After all, [...]

  • Training image

7 Key Elements For Effective Training Videos

Training videos are an extremely effective way of communicating key information to your employees; whether they're part of a group training exercise or available online on demand for one-to-one training. They can be a stand-alone [...]

  • Video production

Do’s and Dont’s of Video Production

We all know how important video has become over the last few years. Online demand shows no sign of slowing, as people increasingly search for video content to entertain; to answer their questions; to show [...]

  • How to create a storyboard

Developing a Storyboard

A storyboard is essential for developing the structure for your video content (what you are going to show and say, and how) and helping the creative team to understand and get the content right. A [...]