The most popular advert of 2016 was for McVitie’s chocolate biscuits. It featured a group of students entranced by kittens which appear from a packet of Chocolate Digestives. This family of adverts reached past the TV to in-store, digital, social and PR channels, delivering 87% Return on Investment (ROI).
Try and find a British television viewer who doesn’t know the “Should’ve gone to Specsavers” tagline, or whose automatic response to the phrase “Compare the market, dot com” isn’t the word “Simples”, delivered in a pseudo-Russian accent, complete with tongue click.
That’s the power of television advertising.