Video Animation and Motion Graphics
Occasionally you might need to dive beneath the surface to fully explain your concept and sometimes animation is the only way to tell your story effectively.
Using the latest animation and motion graphic techniques our studio team can help bring to life complex processes and can promote your products or services in an interesting and engaging way.
Our animation team can create a visual approach that will engage and inspire.
- Explainer Videos
- Product Training
- Brand Videos
- Product Launches
Motion Graphics is an animation that uses text as a major component.
It can be used to create emotional messages, launch products or simply explain a concept, product or design.
LET'S START YOUR PROJECT
If you’ve got a project you’d like to discuss, or if you simply want to know more about how we work, please get in touch, by phone, or email.
Based in Camberley, Surrey, Sightline work with customers in the UK and Worldwide.
Motion Graphics Video Production Process
The power of words combined with visually stunning animation is key to capturing the attention and imagination of your audience. We take time to learn about your goals, and your audience and work with you to develop the best solution.
1. Storyboard & Script
We will plan the narrative for your video – the story you want to tell and the visual elements that will convey this effectively. In a written script we will describe the story’s arc – scene by scene with action notes, dialogue and/or voice-over. We will ensure the story resonates with your audience and excites them so that they want to engage with your business or organisation.
In most cases, we will develop a visual storyboard. It will be a visual representation of each scene (hand drawn or computer generated) with action notes, and dialogue/voice-over written under each frame. It’s a great visual device for formulating and firming up ideas.
2. Pre-production & planning
As the saying goes, “The devil is in the detail.” Taking care during this stage will provide a solid foundation for managing and executing each production stage of your video efficiently while ensuring that it meets all expectations.
The project manager and creative team work together to develop a treatment, storyboard, and script for the video. The treatment is a document that outlines the concept of the video, the target audience, the key messages, and the call to action.
We use broadcast-quality 4K cameras, lighting, and recording technology. With over 25 years of expertise filming in a variety of settings, including working with professional actors while shooting scenarios; working with skilled presenters and conducting interviews with people from all walks of life.
We make sure the filming goes smoothly, that everyone has a good time doing it, and that everyone produces great results.
4. Voice over
A professional voice-over artist can bring your video to life, adding another level of engagement for your audience. We work with you to find the right voice that reflects your band and resonates with your target audience.
We have access to a large network of English and native foreign language voice-over artists.
Your video will need a professional and high-quality backing track to make it engaging and memorable. We can help you to find the perfect music for your video, or we can create an original score.
We use music to create the perfect mood and pacing for your video. Whether you want us to find existing production music or commission new music specifically for your project, we’re here to help.
We edit our videos using Adobe Premiere Pro software. It provides great flexibility and precision, excellent visual and audio quality, and is packed with features to help make the video sizzle! We use Adobe After Effects and other software for creating exciting motion graphics and animations.
Have any Questions?
We’re here to help, so you can contact us at any time.
But there are a few questions that crop up around animation and motion graphics and here’s where you can find the answers
The most popular video animation styles are probably CGI animation, text-based motion graphics, and motion capture animation.
2D animation is typically created using software that draws each frame of the animation on a flat plane. 3D animation is created using software that can create a three-dimensional environment, which allows for more realistic movement and shapes.
If you’re having trouble coming up with ideas for your video’s storyboard, don’t worry – we can help. Our team of experienced video professionals can help you come up with a concept that will work for your project and your budget.