Sightline Video Production
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What is an explainer video?


An explainer video is the ultimate ‘does what it says on the tin’. It provides a short concise explanation or demonstration of a product or service and its benefits to the customer.

Generally around 90-seconds long (but a little longer won’t be frowned upon if the content is engaging) an explainer video is designed to explain something in a simple and easy-to-understand way. It is designed to grab people’s attention (even if some have the attention span of a goldfish) and keep it through to fruition. The closing message nearly always has a call to action – for example, buy now or find out more.

Explainer videos are all over the internet. In fact, social media channels themselves use them to demonstrate what they are all about.

Pinterest did this superbly with their ‘Pinterest Explained’ video. It showed how their offering was just a modern scrapbook of things people like. Everyone instantly understood the concept and Pinterest successfully pushed a traditional analogue service firmly into the palms of anyone with an electronic device. Watch the video here:

Who are explainer videos for?

Explainer videos are not just used by household names and large organisations; many small manufacturers and service providers use them to get their messages across quickly. Placing an explainer video on your website, YouTube or social media platforms really is a must if you have a product or service to promote.

Consumers or prospective buyers treat the internet as their friend; they use search engines to find the answers to everything. So, ensuring your explainer video is out there, ready to be seen, and providing the answer to a specific need or offering a solution to a particular problem, is essential.

Be ahead of your competitors by delivering your short, sharp messages in an easily digestible format. An explainer video is only effective if it’s well thought out for the target audience and delivered professionally. Bad content or a low-grade video on the internet won’t win you any favours, likes, or business.

Let the first impression be a lasting impression

To successfully engage your audience, you need to invest in a professionally made explainer video. It doesn’t have to cost the earth but it does have to resonate with your specific audience and tell it as it is.

The video can contain live action, sketching, animation, or any other visual method. It all depends on who your audience is and the best way of getting your particular message across to them. It doesn’t always need a voice-over or dialogue. Engaging visuals and music could be all it takes to tell the story.

So raise your glass to the explainer video. Here’s one we made earlier!

If you want to produce an explainer video and would like to know how to get started please get in touch.

In this video, we integrated simple graphics to explain a process