This video was part of Surrey Heath Borough Council’s campaign strategy for regenerating the retail and entertainment centre of Camberley, by attracting flagship retailers to the town. The video was used in presentations and negotiation meetings.
We produced the video for a local marketing agency, We Are Realm, who undertook the marketing campaign for the council and worked with us to develop the storyboard.
OUR PROCESS
Pre-Production
Our team worked with We Are Realm to identify the best shooting locations and venues that really highlight the prosperity and opportunity that the region offers potential consumers and businesses. Our director then designed a short filming storyboard, cast actors for each role, and sourced costumes, props … and Jamie the Greyhound.
Production
Filmed over 2-days in Camberley, using a RED camera and gimbal.
Post-Production
The footage was edited and graphics and music were added to create the final film you see here.
The Results
Both the marketing agency and Surrey Heath Borough Council were delighted with the film and were able to use it on their website and social media channels.
