Sightline Video Production
Advertising and Promotion

ZIP Firelighters | TV Idents & Bumpers


Working with ZIP’s marketing agency, we created a set of ‘idents’ and ‘bumpers’ (each one 6-10 seconds long) to precede or follow the Ad breaks on the Irish TV channel RTE’s afternoon programme, which ZIP sponsored.

ZIP Fire Lighters have a specific focus on the Irish market, where live fires are particularly popular. This clip shows three of the bumpers.

To achieve the shadows, we filmed actors against green screen and then applied various effects during the edit. We recorded the character voices in studio.

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